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31st October 2006
The latest stars in Aga’s blue skies are Stellar, with their boilerless steamers, and Eloma, with their combi-ovens, both of whom have begun to earn significant new sales volumes in several North American markets. Indeed, according to Mitch Cohen, VP of Cooking System Sales for Stellar, Eloma and Infinity fryers, “growth for AFE’s ‘hot side’ companies in the high-volume retail food and several non-commercial sectors has surpassed all 2006 sales projections.”
Stellar’s boilerless steamers are proving particularly popular in the healthcare and senior care markets whilst Eloma’s combi-ovens, having only entered the North American market earlier this year, have seen strong sales activity, including a growing relationship with a national big-box retailer that will include the installation of the company’s combi ovens in more than 70 stores.
As Mitch Cohen explains: “There are several reasons why Stellar and Eloma products are beginning to take market share away from longer-established competitors. Our first advantage is better build quality, which we support with exclusive two-year standard parts and labour warranties. End users are also recognising that they can save more energy, water, time and money with Stellar and Eloma equipment thanks to their boilerless designs, patented heat exchangers and ability to prepare foods just as fast as conventional models while consuming less electricity or gas.”
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