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5th September 2003
The Aga Address Book is to be sent to nearly 300,000 customers of Aga companies in the UK, Europe and North America. Subtitled `The complete range of stylish interiors`, it contains illustrated guides to what makes the kitchen, sitting room, bedroom and bathroom offerings from Aga companies so attractive:
Profiles of all the Aga companies - Aga-Rayburn, Fired Earth, Rangemaster, Domain, Grange, Elgin & Hall - follow and the address book section spells out where the retail outlets that sell the products are.
The launch is supported by six offers which highlight the connections between the companies and add reasons to visit the shops.
"We wanted to show customers the breadth of our range and how strong our retail offering has become. It is the biggest mail shot we have ever undertaken and adds momentum for us through the autumn season" comments Stephen Rennie, Chief Operating Officer, Aga Foodservice Group plc
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