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11th September 2003
For the first time together under the Aga Foodservice name, Adamatic, Belshaw and Victory Refrigeration exhibited a range of bakery and refrigeration products at NAFEM (North American Association of Food Equipment Manufacturers) 2003.
Iain Whyte, President of Aga Foodservice Inc said:
"The Group presentation on one booth, showed the results of the transatlantic projects that have been undertaken in 2003. All three USA platform businesses (Victory, Adamatic and Belshaw) had products under their brand manufactured by European sister companies.
If people are looking for evidence that our strategy is taking effect, NAFEM 2003 is a fabulous example of it."
To help launch the event, Victory hosted a Sales Representative breakfast highlighting all the new Victory products, options and capabilities. The breakfast was attended by in excess of 80 representatives.
In addition to exhibiting at NAFEM, Williams and Victory co-sponsored the Foodservice Consultants Society International (FCSI) conference that was held two days prior to the show.
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