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22nd December 2003
A key target, set in 2001, was to increase sales of Aga branded cookers to 10,000 by the end of 2003 - an increase of over 25%.
In 2001 Aga Rayburn launched the "Iron Age" campaign designed to broaden the customer base, taking in a more urban, design-conscious audience, as well as overseas customers. The campaign has been supported by new, non-heat storage products such as the Six-Four Series cooker. The target has been achieved with overseas markets growing, and momentum increasing.
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Iron Age Campaign
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